Hi, I'm Itay. I help teams figure out what to do about AI, and then I stay to do it with them.

AI & digital strategist · consultant · lecturer

I've been in Israeli digital since its early days, working with banks, dairies, TV channels, colleges and pharma companies, in Hebrew and in English. These days most conversations start with AI and end with how a team actually works.

Let's talk Consulting & mentoring Lectures & workshops Or read a bit first

In the room

Selected moments

01In conversation on stage.

02Studio panel, Channel 20.

03Among the 100 most influential people in Israeli digital.

Work with me

What I'm hired for

01AI consulting & AI marketing strategyDirection for leadership teams facing AI, marketing and digital change at once.

02AI adoption for marketing, content & media teamsFrom curiosity to weekly working habits, with the people who do the work.

03Marketing & digital strategyMarketing, digital, social, content and media as one system the customer sees.

04Lectures & workshopsAI, marketing, digital, innovation, creativity, the future of work. Hebrew or English.

05Consulting for media & content companiesStrategy for organizations whose product is content and whose competition is now the feed and the model.

Let's talk

Fifteen years, counted.

By the numbers

Customers in Israel and worldwide

Nonprofits and small businesses in Pro Bono

Lectures and workshops

Years of experience with digital

Work with me

What people usually ask me

01 “The board wants an AI strategy by next quarter. Where do we even start?”

AI consulting & AI marketing strategyWe start with the business, then the customers, then the tools. You leave with a direction the whole leadership team can repeat in one sentence.

02 “Half the marketing team already uses ChatGPT quietly. How do we make it a real capability?”

AI adoption for marketing, content & media teamsWorkflows, guardrails, training on your own material, and a few people inside who carry it forward after I leave.

03 “We have six channels and no single story.”

Marketing & digital strategyMarketing, digital, social, content and media, planned as the one thing your customer sees.

04 “Can you come and talk to our people?”

Lectures & workshopsYes. Keynotes, team workshops and MBA courses on AI, marketing, digital, innovation, creativity and the future of work. Hebrew or English.

05 “We make content for a living. What happens to us now?”

Consulting for media & content companiesStrategy for newsrooms, channels and content houses whose competition now includes the feed and the model.

How we'll work

Five things that happen when we work together

01
Experience
We start with what your team already knows about your customers. That's usually more than they think.
02
Ideas
Then we look at what AI and digital make possible now that wasn't possible two years ago.
03
People
We find the people inside who'll carry this. Every adoption I've seen stick had a few of them.
04
Strategy
We write down what we're doing, what we're leaving alone, and why. One page if we can manage it.
05
Action
And we start. Pilots with real work, real deadlines, and someone whose job is to notice what's working.

The Lighthouse · videocast

Come sit in on a conversation

The Lighthouse is my videocast: long talks with people building the next version of media, marketing and AI. Every episode has video, audio, a summary and an edited transcript for those who'd rather read.